Search Engine Optimization (SEO) Services in the Life Sciences
To do Search Engine Optimization (SEO) services in the life sciences requires a foundation in keyword research.
“Your entire SEO strategy grows from the foundation of solid keyword research. You can't write relevant content if you don't know the phrases that people will use to discover it – or the phrases that Google associates with worthy content. You can't optimize your pages without knowing which phrases you should optimize for.”
This next passage is why life science companies come to Unit Scientific for their SEO services.
“Whether you're starting a keyword research project for your own business or a client, you can't start without understanding the ins and outs of the business. You need to understand what makes the business tick, who their customers are, what those customers care about – and you must align everything with the business's goals.”
- Also Greg Gifford
The life sciences, like many industries, is wrought with jargon. There are so many terms and names for applications, techniques, proteins, genes, etc. that an SEO service provider must be able to decipher all of this to come up with a winning game plan.
Unit Scientific’s SEO Services in the Life Sciences
There are more than a handful of items that Unit Scientific provides with its SEO service, which has been focused on the life sciences but works for companies in all industries, as long as we understand the customer base. Let’s list them here:
The hallmark feature of our proprietary software is its ability to build relevant links to companies that are in the life sciences industry with complete visibility to you.
Determining the keywords that are the search terms for your prospective customers along their buying journey is a key aspect to getting the most from our proprietary software.
Understanding where your traffic is coming from, how long visitors stay on your pages, which pages they visit, and bounce rates are important metrics we can monitor.
We will monitor page authority, domain authority, keyword ranking, and website popularity regularly.
We can work together to develop case studies, testimonials, protocols, guides, blogs, social media posts, and much more.
Like link building, these are the links to your website from other websites and another hallmark feature of our software.
The main takeaway is that we are building and monitoring constantly. Keep building and measuring the effects of what is built. Take the data and make tweaks to what you’re building. A deep understanding of keywords allows us to get to a more productive place much faster with less cost. This is why we advise finding an agency that provides SEO services with a life sciences background.