Google Analytics is the go-to Analytics software but privacy-focused companies or ones that want an alternative to Google should look at Fathom Analytics. The platform doesn’t invade privacy and with Fathom, you won’t need cookie notices or worry about collecting too much data. Fathom is also able to bypass ad-blockers to track all the traffic on the site. Plus, the script is simple and doesn’t slow the website down!
Pricing starts at $14 a month, scaling up to $44 a month for 500,000 monthly page views.